Breakfast at Laurel Street Bakery, Uptown New Orleans, the day before evacuating for Hurricane Gustav

Breakfast at Laurel Street Bakery, Uptown New Orleans, the day before evacuating for Hurricane Gustav (Infrogmation of New Orleans/Flickr/CC BY-SA 2.0)

Delivering risk and crisis communication to US Gulf Coast residents poses a unique challenge to individual and organizational responders, explains Elizabeth Petrun Sayers in her latest paper.

The Journal of Emergency Management published “Reaching vulnerable populations in the disaster-prone US Gulf Coast: Communicating across the crisis lifecycle,” by Petrun Sayers and fellow CRGC researchers Andrew Parker, Rajeev Ramchand, Melissa Finucane, Vanessa Parks, and Rachana Seelam, in the August 2019 issue.

To understand vulnerabilities in the U.S. Gulf Coast, in 2016 the authors conducted a survey of 2,520 adult residents and examine how demographic characteristics affect which communication channels people prefer and which sources they trust. The authors analyzed the results by sex, race/ethnicity, age, and education and found significant differences in channel preferences and trust among the different populations.

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