Developing a Profile-based Website for Disaster CommunitiesThis study will build capacity in the delivery of information about oil spills, tailored to the needs of disaster communities in the Gulf region.
BackgroundThe Risk Communications subteam is building a website that will organize and explain information in a manner tailored to the needs of specific users. It will automate personalized content and formats according to users’ priorities and preferences. The team developed priorities and preferences of different types of users by conducting in-person interviews with a range of potential users, such as people working in government and non-government organizations responsible for risk management, elected officials and their staff, business leaders, faith-based organizations, and other community leaders. The interviews explored who the key decisionmakers are, what their decision problems are, and what decision information they need and use.
Creating a State-of-the-Art Website that Feels PersonalThousands of people visit websites like Amazon.com each day, and each is welcomed into the site by a uniquely customized homepage. Why? The content is personalized so that visitors feel like the page is speaking directly to them. The Consortium for Resilient Gulf Communities (CRGC) is using state-of-the-art techniques to design a website that is personalized for people interested in learning more about how to build community resilience in the face of a major oil spill. The result should be a website that is more relevant, more engaging, and ultimately more useful for diverse end users.
What is web content personalization?Instead of trying to appeal to a wide range of visitors with one generic home page, we can target different content to different types or groups of visitors. One visitor may be a community health professional who wants to learn more about health impacts of oil spills; they might be most interested in the findings of recent studies on depression or stress. A business owner, on the other hand, may be more concerned about government support during a disaster. A government employee responsible for hazard management planning might want to review community action plans from similar areas. Rather than requiring each visitor to take multiple steps to find the information they want, we can tailor information to meet their needs. Importantly, the tailoring can be done without fundamentally limiting the information that any user has access to.
How does content personalization work?We can map website content to individual visitors using data available to us about the visitor in two steps:
Step One: CharacterizingWe will use information we have already gathered from in-depth interviews with a range of potential users from the Gulf region. These are people from a range of backgrounds involved in making decisions related to building community resilience before and after an oil spill. From the interviews we have identified types of decision makers (e.g., government workers, business owners, leaders from community-based organizations) interested in different human dimensions of oil spills (e.g., health, economic, social impacts). We have also identified keywords that capture the topics of interest to decision makers (e.g., community development plan, environmental jobs, emergency fund, community events). We can combine this knowledge from the interviews with more specific information provided by each visitor to our website via an online registration form that requests basic personal information about their background (e.g., seafood industry worker) and special interests (e.g., health impacts on workers exposed to oil).
Step Two: RecommendingAt this stage, we assign weights to a set of keywords, based on users’ interests, to create user profiles. Then we use a recommender system to match user profiles with items to be recommended. The system relies on rules that affect the content presented to users when their profile satisfies the rule’s conditions.
What are the benefits of content personalization?
- Fast response: Visitors can find the information and tools they need quickly.
- Uniquely informative: Visitors will be more highly engaged and more likely to come back to the website and recommend it to others.
- Less distraction: Visitors won’t be frustrated with content that seems to have nothing to do with their interests.
Learn moreWeb Content Personalization: A State-of-the-Art Review (See Full Report)
Melissa Finucane, Andrew Parker, Vanessa Parks, and Rajeev Ramchand presented an overview of the Consortium for Resilient Gulf Communities (CRGC) at the annual meeting of the Society for Risk Analysis in New Orleans last month. Read more »
CRGC director Melissa Finucane participated in the kick-off of a collaborative workshop series, “Regional priority setting for health, social, and economic disruption from spills.” The two-day event took place December 4-5 in Houma, Louisiana. Read more »
CRGC Researchers Present Findings on Exposure to Disasters in the Gulf States and Long-Term Mental and Behavioral Health Outcomes
The Natural Hazards Center, in partnership with the International Research Committee on Disasters (IRCD), and with funding from the National Science Foundation, convened its 2018 Researchers Meeting in Broomfield, Colorado on July 11 and July 12, 2018, which focused on improving rapid reconnaissance research and featured sessions designed to identify pressing research needs, better coordinate researchers and research teams, and improve data collection, sharing, and archiving. This year’s meeting, designed to convene researchers across disciplines, who recently received National Science Foundation RAPID grants, as well as those who have ongoing hazards and disaster related research projects, featured the Consortium for Resilient Gulf Communities’ (CRGC) recent findings related to exposure to disasters in the Gulf States and long-term mental and behavioral health outcomes. Read more »
Check Out CRGC’s Student Webinar,The Benefits and Challenges of Interdisciplinary Research, featuring Rajeev Ramchand, Ph.D., a Senior Behavioral Scientist with RAND Corporation, and Michael Blum, Ph.D., an Associate Professor in the Department of Ecology and Evolutionary Biology at the University of Tennessee at Knoxvile. In this conversation, moderated by CRGC’s Director,Melissa Finucane, Ph.D., a Senior Social and Behavioral Scientist with RAND Corporation, speakers engaged in an interactive discussion to share their experiences working with people in other disciplines on research within and outside their traditional areas of expertise. To view webinar »
To improve disaster resilience in targeted communities that were especially hard-hit by the 2010 Deepwater Horizon oil spill, CRGC worked with its partners from the University of South Alabama’s Coastal Resource and Resiliency Center (CRRC) to train and deploy seven lay Community Health Workers (CHWs) in community-based organizations and community health clinics in Bayou La Batre, AL, Galliano, LA, and Port Sulphur, LA. CRGC researchers, Keith Nicholls, PhD, Steven J. Picou, PhD, and Selena C. McCord recently published findings on how to better prepare CHWs, who take active roles in disaster preparedness, response, and recovery, in the Journal of Public Health Management and Practice: Training Community Health Workers to Enhance Disaster Resilience. Read more »
CRGC Hosts Student Webinar, The Benefits and Challenges of Interdisciplinary Research, Featuring Drs. Ramchand and Blum On Jan 25th
CRGC’s upcoming GoMRI student webinar,The Benefits and Challenges of Interdisciplinary Research, will feature Rajeev Ramchand, Ph.D., a Senior Behavioral Scientist with RAND Corporation, and Michael Blum, Ph.D., an Associate Professor in the Department of Ecology and Evolutionary Biology at the University of Tennessee at Knoxvile. In this conversation, moderated by CRGC’s Director, Melissa Finucane, Ph.D., a Senior Social and Behavioral Scientist with RAND Corporation, speakers will engage in an interactive discussion to share their experiences working with people in other disciplines on research within and outside their traditional areas of expertise. The webinar will take place on Thursday, January 25, 2018 from 2pm – 3pm CST. All students working across GoMRI-funded consortia are invited to join! To register and learn more about the webinar »
With foresight gleaned from its Coastal Master Plan—developed in partnership with RAND—Louisiana understands the need to protect residents who are most vulnerable to flooding. NPR reports that the state has devised a plan to buy their homes, but there isn't money available to pay. Learn more »
Major General Michael Regner (Image provided by DRLA)[/caption] On Saturday, December 2nd, Tulane’s Disaster Resilience Leadership Academy (DRLA) will welcome Major General Michael Regner, who will present Leadership in Peacetime and Crisis. Major General Regner will discuss topics including: (1) Resiliency in Peacetime and Crisis; (2) Crisis Communication; (3) Casualties – Civilians and Military Members; (4) Humanitarian Assistance and Cultural Awareness; and (5) Designing Your Leadership Philosophy. Learn more»
Check out the latest commentary on The RAND Blog! Director of CRGC, Melissa L. Finucane (@MelissaFinucane), who is a Senior Social and Behavioral Scientist at RAND, discusses the extremely active 2017 Atlantic hurricane season- as well as the range of risks posed by future disasters- and implications on community and infrastructure resilience in the Gulf of Mexico. Learn more»
CRGC’s Drs. Finucane and Nicholls Contribute to National Academies Workshop on Preparing for a Rapid Response to Major Marine Oil Spills: Protecting and Assessing the Health and Well-Being of Communities
The National Academies of Sciences, Engineering, and Medicine recently released
Proceedings of the Workshop— in Brief, chronicling the presentations and discussions from Preparing for a Rapid Response to Major Offshore Oil Spills: A Workshop on Research Needs to Protect the Health and Well-Being of Communities. The two-day workshop, which Drs. Finucane and Nicholls participated in Aug 2-3 in Washington D.C., was organized by an ad hoc committee to facilitate cross-sector, transdiciplinary discussions around research needs and other opportunities for improving public health preparedness, response, and protection related to oil spills. Learn more»